Matt Deegan

Filling Space With Words

Okay, it's been a bit empty here at mattdeegan.com at the moment. You know i'm getting desperate when I fill a post with someone else's advert. I think part of the problem is that there's lots of half-written posts in my head that I can't get round to writing. These currently include:


  • The launch of Channel 4 Radio (quick analysis - good!)

  • BBC say commercial radio's woes aren't its fault (boo hiss BBC)

  • Frosties advert with 17 year old pretending he's a 12 year old (grrrrreat)

  • Something about focus groups and the random things people say (eg man using phrase 'beat the wife' to describe good music)


Otherwise the most pressing thing at the moment seems to be the state of tea in my office. My colleague GW seems to think that assembling the ingredients in a cup, even though I have to stir and remove the tea bag myself, counts as making a cup of tea. He is wrong, it is merely assisting the process. I even have to initiate the kettle boiling as it sits behind me. Dear readers, i'd be interested in your views...

3 comments

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  1. Nicky ·

    What's the problem? Surely by equipping you with the basic "tea tools", as it were, GW has enabled you to *interact* with your drink, making it *your* way, and stamping *your* personality on it, and if you will," taking ownership" of the drink. Which should make you form positive associations with both the giver and the product.

  2. Ash ·

    I woke up this morning and now speak fluent Spanish is there a cure?

    What you need is is to make a note of things Alan Partridge style, with a dictaphone.

    I.e. "idea for programme; Alan drives around the world in countries that drive on the left in classic British cars" etc etc....

    Another one of those in an hour.

    Ad lib to fad.... :-)

  3. Ash ·

    ...and as for "beat the wife" - you weren't giving the group cans of Stella to drink were you?!