Matt Deegan

RAJAR Facts – Q2/2013

· RAJAR Analysis Q2/2013

Radios

My RAJAR facts seem to be popular, so here's another one! If you have any of your own top facts please pop them in the contacts.

It also seems popular with people who send RAJAR updates to their staff, though oddly the attribution seems to have fallen off the end of most of those emails. *cough* BBC Local Radio. Not that I really mind, I love you all.

Anyway...


  • Digital radio now accounts for 36.8% of all radio listening. That's a bigger share than Radio 1, 2 and 4 combined.

    • This means DAB listening now accounts for nearly a quarter of all radio listening (23.9%)

    • The internet accounts for 6% of all listening.

    • Digital TV accounts for 5.3% of all listening.



  • Radio's reach, as a whole, is a whopping 90.8%.

    • 81.4% of the UK listen to some form of analogue radio each week.

    • 52.4% of the UK listen to some form of digital radio each week.

    • Analogue listening in home though,  is now less than 50% - 48.7%.

    • 10.8% of listening in-car is now digital.

      • Partly due to 39.4% of all new cars having DAB radios fitted as standard.





  • Top 11 London stations by hours:

    • #1 Heart, #2 Kiss, #3 Magic, #4 LBC 97.3, #5 Capital, #6 Absolute, #7 Choice FM, #8 BBC London 94.9, #9 Smooth, #10 Gold, #11 XFM



  • Top 7 stations in London for 15-24s, by reach:

    • #1 Kiss (730k), #2 Capital (681k), #3 Radio 1 (509k), #4 Choice FM (348k), #5 Heart (330k), #6 Magic (327k), #7 1xtra (168k)



  • Top 7 stations in London for 65+, by reach:

    • #1 Radio 4 (815k), #2 Radio 2 (557k), #3 Five Live (246k), #4 Radio 3 (216k), #5 Magic (212k), #6 LBC (195k), #7 Heart (120k)



  • Jazz FM should be celebrating with a reach of 758k

    • However, should they go ahead with not being on DAB, then it could cause them some problems....

    • ...whilst 464k people listen to it on DAB, only 66k listen though the TV and 127k through the internet.



  • Curse of the re-brand. Glide in Oxford (soon to become Jack 2) gets its highest reach in at least 5 years.

  • Radio 3's audience is back under 2 million - never a happy place for it.

    • 6music is getting particularly close to it with a reach of 1.79m

    • 6music's hours meanwhile, have been higher than Radio 3's for over a year now.



  • Bauer should be happy:

    • Planet Rock breaks its audience record by getting over a million listeners (1.021m) and 8.7m hours.

      • By combining it with the audience that listened in Q2 to 105.2 in the West Mids (Kerrang or Planet Rock) takes it up to 1.29m reach and 9.9m hours.







  • Plus... it's the highest ever reach and hours for the Absolute network. Driven by...

    • Highest ever reach for the 'Absolute Radio' station

    • Highest ever reach and hours for Absolute 80s

    • Highest ever reach for Absolute 90s.

    • Of the main Absolute Radio...

      • 54% if its listeners and 52% of their hours are digital





  • Grimmy has marginally increased his audience.

    • Looking at reach in '000s is a bit misleading this quarter as there's been a population increase...

    • But, last quarter his show was listened to 11% of the population, it's now 11.1%

    • His 15 to 24 reach is up a little (from 22.5% to 23%) but the market share has dropped to 20.7% (lowest for a long time - at least five years) - this means that these 15 to 24s are listening to the show for less time.

    • 25 to 34's are flat as well (though declining slightly) from 20.9% to 19.6% reach. Share for them is down too - 16.3% (from 17.4%)



  • Radio 1's average age is now 32.1 (if you look at 10+) or 33.7 (looking at 15+)

    • In Q2/2012 it was 32.2 (if you look at 10+) or 33.9 (looking at 15+)



  • I thought I'd have a look at the market share of the weekday programmes on R1:

    • Grimmy - 7%

    • Fearne/Sara Cox - 7.1%

    • 12.45 Newsbeat - 7.6%

    • Scott Mills - 8%

    • Greg James part 1 - 8.8%

    • 5.45 Newsbeat - 8%

    • Greg James - Part 2 - 7.3%

    • Zane Lowe - 6.7%

    • Specialist - 5.1%

    • Phil & Alice - 3.7%



  • XFM is pretty flat, the new XFM London Breakfast is down 60k on the quarter, but up 7k on the year.

    • XFM London's flat across the board - down 60k on the quarter too and up 20k on the year

    • This give is a London share of 0.9%



  • Top Jack FM's on RAJAR - #1 South Coast 219k (best ever), #2 Bristol 112k, #3 Oxford 71.9k and #4 Swindon 16k

  • Mark Forrest's new network show has delivered the lowest ever reach and share for that timeslot.

    • However, in the region where Roger Day used to broadcast, Mark's market share in his first two quarters are higher than that of Roger's last two.



  • Here's the top 18 breakfast show reaches in London:

    • #1 Today Progamme (R4) - 1,840m, #2 Chris Evans (R2) - 1,439m, #3 Dave & Lisa (Capital) - 1,103m, #4 Nick Grimshaw (R1) - 916, #5 Jamie & Emma (Heart) - 883, #6 Ricky, Melvin & Charlie (Kiss) - 865, #7 Christian O'Connell (on all Absolute stations) - 691, #8 Neil Fox (Magic) - 683, #9 Nick Ferrari (LBC 97.3) - 659, #10 Nicky Campbell & Rachel Burden (Five Live) - 559, #11 Tim Lihoreau (Classic FM) - 382, #12 Alan Brazil (talkSPORT) - 370, #13 Kojo (Choice) - 291, #14 Paul Ross & Penny Smith (BBC London) - 232, #15 Jon Holmes (XFM) - 182, #16 Simon Bates (Smooth) - 169, #17 Tony Dibbin (Gold) - 155, #18 Andy Gill (Sunrise) - 138



  • With Global trying to acquire GMG, but seemingly likely to have to make some disposals, I thought I'd rank the contribution of hours by each of the stations in the Capital network:

    • #1 London - 23.6%, #2 Yorkshire - 20.9%, #3 Out of Analogue Area - 11.9%, #4 East Midlands - 8.4%, #5 Scotland - 7.6%, #6 Birmingham - 7.5%, #7 North East - 6.8%, #8 Manchester - 6.7%, #9 South Coast - 3.5%, #10 South Wales - 3.1%