Matt Deegan

Internet Radio vs Broadcast Radio

Some people have the view that radio over the internet is the future for the industry. I'm a big fan of listening to radio online, but as a (digital) broadcaster, I know that the economics mean that if I ran my radio station (Fun Kids) as an online service it wouldn't have the number of listeners necessarily to pay for it to be any good. Indeed, I don't think I could even cover the music licensing costs.

That's why having broadcast and the internet is the best of both worlds - I get a large audience through the air and that's enhanced by my streaming and online activities.

My friend James has explained this all much better in a presentation he did recently at the IBC. It's only 15mins and well worth a lunchtime watch.