Radio 1 vs Twitter
Some interesting data popped in my Twitter feed today from IPSOS MediaCT - the people that do the fieldwork for RAJAR - all about social network use in the UK.
Here's their infographic.
I thought it would be interesting to look at Twitter's demographics and compare them to BBC Radio 1. Warning - methodology clearly different. However, it turns out that they're very similar.
Looking at reach - Twitter's got 17% of the UK, Radio 1 has 20%.
Then when you look at which ages make up each of their audiences, here's how they stack up:
| Radio 1 | ||
| 15-24 | 38% | 32% |
| 25-34 | 26% | 27% |
| 35-44 | 19% | 19% |
| 45-54 | 10% | 13% |
| 55-64 | 8% | 5% |
I don't particularly have a lot to say about it, but thought it was interesting how similar they looked!