Matt Deegan

Build · Current project

Podfollow

Podcast linking and marketing tool

Co-founder · with David Madelin · podfollow.com

Podfollow is a smart linking and analytics platform built specifically for podcasts. Instead of sending every listener to the same destination, a single Podfollow link can recognise their device and location and direct them to the best place to listen, whether that’s Apple Podcasts, Spotify or another podcast app. It makes sharing a podcast simpler for listeners while giving publishers much more control over where their audience goes.

Behind those links, Podfollow provides podcasters with analytics and tools to understand how people are discovering and engaging with their shows. It supports campaign tracking, custom destinations and branded links, helping everyone from independent creators to large podcast publishers make their marketing more effective. It’s a simple idea that solves one of podcasting’s persistent problems: there isn’t one universal place where everybody listens.