• Apple Podcasts Video Pivot
• Sky-ITV Takeover
• The 1% Club Global Success
• Broadcast Awards 2026
• Video Podcasting Trend
• Subscription Journalism
• BBC iPlayer Opening Up
• Telegraph CMA Probe

In this episode of The Media Club, host Matt Deegan is joined by Jamie East, head of the Daily Mail's podcast strategy, and Heather Fallon, senior reporter at Broadcast. The main discussion centres on Apple Podcasts' pivot to video, with Jamie offering a nuanced take on the platform's considered approach versus Spotify's, and debating whether video is truly the future of podcasting. The show also covers Sky's proposed £1.6 billion takeover of ITV's media and entertainment division, which has reportedly slowed, and the international success of The 1% Club format. Other segments include the Broadcast Awards winners, a CMA probe into the Telegraph takeover, and the Audio Network Media Quiz.

Key takeaways

• Apple Podcasts announced a pivot to video with HSL format, allowing dynamic ad insertion.
• Sky's £1.6bn takeover of ITV's media division has slowed due to complexity and waiting on Paramount.
• The 1% Club format is selling well internationally, with BBC Studios benefiting.
• Netflix won Broadcaster of the Year at the Broadcast Awards, a first for a streamer.
• RAJAR MIDAS shows 26% of UK adults listen to podcasts weekly, a record high.

In this episode

• Intro and Memberships0:00 · Hosts welcome guests and discuss weekly picks.
• Apple Podcasts Video Pivot5:00 · Discussion on Apple's video podcast announcement and its implications.
• Sky-ITV Takeover15:00 · Analysis of the proposed Sky-ITV deal and its slowdown.
• The 1% Club Global Success20:00 · Discussion on the international success of The 1% Club format.
• News Round-up25:00 · Quick news stories including CMA probe and RAJAR figures.
• Broadcast Awards30:00 · Heather reports on the Broadcast Awards winners.
• Audio Network Media Quiz35:00 · Quiz segment with three media stories.

Notable quotes

“There has not been one single shred of evidence to show that video is working as a medium.”

Jamie East · 8:17

“It's just catnip to every, you know, it's just like it makes you angry, it makes you feel thick, it makes you feel clever.”

Jamie East · 0:00

“I think it's a bit of a steal.”

Jamie East · 0:00

Discussed

Apple · Spotify · Sky · ITV · BBC · Netflix

Also mentioned: Mackenzie Crook · Prince Andrew · Lee Mack · Lisa Nandy · Davina McCall · Olivia Attwood · Pete Wicks · Sue Perkins · David Ellison · Warner Bros. Discovery · Paramount · BBC Studios · Daily Mail · DMGT · Channel 4 · Mill Media · Comcast

Mentioned or recommended

• Small Profits · tv show · Mackenzie Crook
• The 1% Club · tv show
• Adolescence · tv show · Netflix
• The Traitors · tv show · BBC
• Slow Horses · tv show · Apple TV+
• Grand Fell · tv show · Netflix
• Mr Bates vs The Post Office · tv show · ITV
• Traitors Uncloaked · tv show · BBC
• The Rest Is History · podcast · Goalhanger
• The Overlap · tv show
• Griefcast · podcast · Cariad Lloyd
• Off Menu · podcast · James Acaster and Ed Gamble
• Big Brother · tv show
• Thronecast · tv show · Sky Atlantic
• Coronation Street · tv show · ITV
• Love Island · tv show · ITV
• Saltburn · film · Emerald Fennell
• Long Lost Family · tv show · ITV
• The Crime Desk · podcast · Daily Mail
• Broadcast Awards · event · Broadcast