Matt Deegan

The Media Club · 26 June 2026 · 45 min

Are Freeview's days numbered?

With Sam Sharps, Kate Bulkley

Listen at themediaclub.com →AppleSpotify

In this episode of The Media Club, host Matt Deegan is joined by Sam Sharps, Chief Executive of The Connection Project, and journalist Kate Bulkley. They discuss the UK Government's Media Green Paper, which outlines plans for the potential switch-off of digital terrestrial television (DTT) by 2034 or 2044, and the implications for consumers, broadcasters, and the radio industry. The conversation also covers Fox's acquisition of Roku for $22 billion, the Edinburgh TV Festival's move to Manchester, and Sky's acquisition of ITV's channel business. The episode includes a quiz segment and discussions on AI monetisation for publishers and the future of public service broadcasting.

Key takeaways

  • The UK Government's Media Green Paper proposes a managed switch-off of digital terrestrial television by 2034 or 2044, with a consultation underway.
  • Fox is acquiring Roku for $22 billion, a move seen as necessary for scale in streaming, though analysts believe Fox overpaid.
  • The Edinburgh TV Festival will move to Greater Manchester from 2027, citing affordability and the city's growing media scene.
  • Sky and ITV have agreed terms for Sky's acquisition of ITV's channel business, with Love Productions going to ITV Studios.
  • Piers Morgan's Uncensored raised $27 million to expand into a full network, with backing from Elizabeth Murdoch.

In this episode

  • Introduction and Plus Ones0:00 · Matt introduces the show and guests, who each bring a plus one.
  • Main Discussion: Media Green Paper and DTT Switch-off0:00 · Discussion on the government's green paper and the future of digital terrestrial television.
  • Main Discussion: Fox Acquires Roku0:00 · Analysis of Fox's acquisition of Roku and its implications.
  • Main Discussion: Edinburgh TV Festival Moves to Manchester0:00 · Discussion on the festival's relocation and its implications.
  • News Round-up and Sky-ITV Deal0:00 · Quick news items and analysis of the Sky-ITV deal.
  • Audio Network Media Quiz0:00 · Quiz segment with three media stories connected by a theme.
  • Outro and Contact Details0:00 · Wrap-up and how to follow the guests.

Notable quotes

“I think it has to be Russell T. Davies. I mean, he, this show, Tiptoe, which has just, I think, broken all records for Channel 4 in terms of the Sunday night slot.”

Kate Bulkley · 0:00

“I'm a great proponent of getting there quicker because YouTube is coming for everybody. They already took ITV. They're going to overtake BBC in terms of share.”

Kate Bulkley · 0:00

“I think they're thinking about how to make more money and get more audience. I don't know. What do you think?”

Kate Bulkley · 0:00

Discussed

The Connection Project · Fox · Roku · ITV · Sky

Also mentioned: Sam Coates · Russell T. Davies · Lachlan Murdoch · Andy Burnham · Carolyn McCall · Elizabeth Warren · Piers Morgan · Elizabeth Murdoch · James Murdoch · Kyle Sandilands · David Morrissey · Phoebe Waller-Bridge · Kelly Williams · BBC · YouTube · Comcast · Channel 4 · ITV Studios · Sky Studios · ITN · Press Gazette · Broadcast Magazine · DCMS · Ofcom

Mentioned or recommended

  • Watch This Space · publication
  • Tiptoe · tv show · Russell T. Davies
  • Fleabag · tv show · Phoebe Waller-Bridge
  • The Great British Bake Off · tv show · Love Productions
  • The Piano · tv show · Love Productions
  • 60 Minutes · tv show · CBS
  • Kangaroo · product
  • BBC iPlayer · product · BBC
  • ITV Hub · product · ITV
  • Roku Channel · product · Roku
  • Fox Nation · product · Fox
  • Tubi · product · Fox
  • Sky News · product · Sky
  • ITN News · product · ITN
  • Kyle and Jackie O · tv show · Kyle Sandilands
  • Media Lab · other