Matt Deegan

The Media Club · 10 July 2025 · 53 min

Gay Times: Where Readers Become Investors

With Tag Warner, Charlotte Tobitt

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In this episode of The Media Club, host Matt Deegan is joined by Tag Warner, CEO of Gay Times, and Charlotte Tobitt of Press Gazette. They discuss Gay Times' innovative readership share scheme, where readers can invest in the company, as a response to a significant loss of advertising revenue driven by an anti-diversity movement in the US. The conversation also covers the legal challenge against Google's AI Overviews by a coalition of publishers, the ongoing Gregg Wallace misconduct controversy, and warnings from media grandee Sir Peter Bazalgette about the future of public service broadcasters. The episode includes a media quiz and various news headlines.

Key takeaways

  • Gay Times has launched a readership share scheme allowing readers to invest from £16 to £50,000, as a response to a loss of advertising revenue due to anti-diversity movements.
  • A coalition of publishers has filed a legal challenge against Google's AI Overviews, asking for interim action from the CMA and European Commission.
  • Gregg Wallace has been sacked from MasterChef and has launched a public attack on the BBC, with over 50 allegations of misconduct.
  • Sir Peter Bazalgette warned that the UK may be left with only two public service broadcasters in the future.
  • The Business Post in Ireland has successfully pivoted from a generalist newspaper to a B2B-focused digital publisher, growing digital subscriptions significantly.

In this episode

  • Intro and Club Membership0:00 · Matt introduces the guests and they nominate people to add to the club.
  • Gregg Wallace Controversy5:00 · Discussion on Gregg Wallace's sacking and his public response.
  • Google AI Overviews Legal Challenge12:00 · Charlotte explains the legal challenge against Google's AI Overviews.
  • Public Service Broadcasting20:00 · Discussion on Peter Bazalgette's warning about the future of PSBs.
  • Gay Times Share Scheme30:00 · Tag Warner discusses the readership share scheme and its background.
  • Media Quiz45:00 · The Audio Network Media Quiz with Mystic Matt.

Notable quotes

“I think this is the playbook that we've seen coming out more recently.”

Tag Warner · 0:00

“It's not just about the investment and the funding. It's also about what that does.”

Tag Warner · 0:00

“Google literally put out a study a few months ago saying news brings us no value, which publishers just could not believe.”

Charlotte Tobitt · 0:00

Discussed

Gay Times · Google · BBC

Also mentioned: Gregg Wallace · Peter Bazalgette · Jade Thirlwall · Chloe Hadjimatheou · Donald Trump · Press Gazette · ITV · Channel 4 · Channel 5 · Tortoise Media · The Observer · Business Post · Audio UK · TikTok · CMA · European Commission

Mentioned or recommended

  • That's Showbiz Baby · album · Jade Thirlwall
  • The Salt Path · book · Raynor Winn
  • MasterChef · tv show · BBC
  • Spitting Image · tv show · Avalon
  • Let's Play Ball · tv show
  • Touch the Truck · tv show · Channel 5
  • Gaza Medics · tv show · BBC