Matt Deegan

The Media Club · 28 March 2025 · 37 min

No News Is Good News (For Google)

With Jane Martinson, Rebecca Cooney

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In this episode of The Media Club, host Matt Deegan is joined by media writer Jane Martinson and Broadcast journalist Rebecca Cooney. The main stories discussed include Google's claim that news has no measurable impact on its ad revenue, based on an experiment with 1% of EU users; the CMA dropping its probe into TV companies over freelancer fees; BBC Studios withdrawing plans to add adverts to UK podcasts; and Bauer's retreat from local radio in Wales. The panel also covers BAFTA TV nominations, the success of 'Adolescence', Gwyneth Paltrow's comments on intimacy coordinators, and Apple TV+ losing over $1 billion a year. The episode includes a media quiz segment.

Key takeaways

  • Google claims news has no measurable impact on its ad revenue, based on an experiment with 1% of EU users, but the panel questions the methodology.
  • The CMA has dropped its probe into TV companies over freelancer fees, despite earlier suggestions of evidence of collusion.
  • BBC Studios has withdrawn plans to add adverts to podcasts in the UK after backlash.
  • Bauer Media is ending local breakfast shows, leaving no physical base in Wales.
  • Apple TV+ is reported to be losing over $1 billion a year.

In this episode

  • Intro and member recommendations0:00 · Hosts welcome guests and recommend people to join the Media Club.
  • Google's news ad revenue claim6:00 · Discussion on Google's experiment and its implications.
  • CMA probe dropped10:52 · Analysis of the CMA dropping the freelancer fees probe.
  • BBC Studios podcast ads U-turn16:15 · Discussion on BBC Studios withdrawing podcast ad plans.
  • Local radio and Bauer21:33 · Discussion on Bauer's retreat from Wales and local radio decline.
  • BAFTA nominations and awards0:00 · Discussion on BAFTA TV nominations and RTS awards.
  • Media Quiz0:00 · Backwards headlines quiz with guests.

Notable quotes

“I think he has done a brilliant job as a journalist, not only by his behaviour once being included in the...”

Jane Martinson · 0:00

“It feels like the wrong word. Yes, it's an incredible piece of television. It is profoundly depressing, but in a very good way.”

Rebecca Cooney · 0:00

“Freelancers are never shown enough, respect.”

Jane Martinson · 0:00

“I think one of the absolutely most disastrous things about what's happened to the media in the last 20 years has been the death, really, the collapse of local content.”

Jane Martinson · 0:00

“I'm glad Timothy Chalamay seems to be nice. Like, that's good. Every time I describe a famous man as being, oh, he seems nice. Something terrible.”

Rebecca Cooney · 0:00

Discussed

Google · BBC · BBC Studios · CMA · Bauer Media · Apple TV+

Also mentioned: Jeffrey Goldberg · Jack Thorne · Stephen Graham · James Cridland · Gwyneth Paltrow · Timothée Chalamet · Caroline Hollick · Chris Stark · Mike Waltz · Donald Trump · Harvey Weinstein · Jessica Gunning · Jane Turton · Kenton Analyta · Joshi Herman · Jim Waterson · Peter Kosminski · ITV · Sky · Global · Netflix · The Guardian · Broadcast · The Atlantic

Mentioned or recommended

  • Adolescence · tv show · Jack Thorne and Stephen Graham
  • Baby Reindeer · tv show · Richard Gadd
  • Rivals · tv show · Disney+
  • Slow Horses · tv show · Apple TV+
  • Mr Bates vs The Post Office · tv show · ITV
  • The Media Quiz · other