The Media Club · 8 September 2022 · 28 min
Radio Academy Festival 2022
- Radio Academy Festival 2022
- Future of Radio
- Gen Z Audio Habits
- BBC Licence Fee
- Channel 4 Privatisation
- Media Marketing Trends
- Authenticity in Audio
- BBC 100 Years
Live from the Radio Academy Festival 2022, host Trevor Dann is joined by radio experts Ann Charles, Brett Spencer, and Laura Grimshaw to discuss the highlights, takeaways, and gossip from the UK radio industry's biggest conference. The panel reflects on the festival's themes, including authenticity, Gen Z's audio habits, and the lack of a clear industry vision. They also discuss the appointment of Michelle Donelan as the new Culture Secretary and what it means for the BBC and Channel 4, particularly regarding the licence fee and the potential sale of Channel 4. Additionally, Kantar's Jane Ostler shares insights on consumer attitudes towards media marketing, highlighting the rise of sponsored events and the importance of tailored advertising.
Key takeaways
- The Radio Academy Festival 2022 returned as an in-person, multi-room event after two years of virtual conferences.
- The panel discussed the lack of a clear industry vision for radio's future, with authenticity emerging as a key buzzword.
- Michelle Donelan was appointed as the new Culture Secretary, with speculation about the future of Channel 4 and the BBC licence fee.
- Kantar's research shows sponsored events are now the top advertising environment, with Amazon leading online ad equity.
- Charlotte Moore's keynote was seen by some as not a proper keynote, while others appreciated its historical focus.
In this episode
- Intro and News Headlines
- Panel Discussion on Festival Highlights
- Politics and Media News Quiz
- Deep Dive: Kantar Interview
- More Festival Sessions and Takeaways
Notable quotes
“I'm Trevor Dan.”
“Well everyone seems to be here. I think they're mainly talking and trying to eat as much free cake as they can because that's what we're very good at in the radio industry.”
“I think for me it's been authenticity which has been talked about quite a lot today”
“It's probably the worst possible time, but actually, it's quite interesting going back to what Brett says about there's not really been like a wholesale vision for the industry put across today.”
“I'm going to answer slightly differently, actually, because it was really interesting to hear Heidi Dawson and Nikki Campbell talking about the strengths of BBC journalism and the connection that BBC News has with its audience.”
“I don't know who called her that. I'm sure there will be some people who miss her enormously. I'm not sure how many there will be, but I'm sure there will be some.”
Discussed
Michelle Donelan · BBC · Channel 4 · Kantar · Radio Academy
Mentioned or recommended
- Radio Academy Festival 2022
- The Media Podcast
- The News Agents
- Absolute Radio Pirates
- How Great Our National Parks
- Newscast
- The World at One
