• RAJAR Radio Listening Figures
• Digital Spin-off Radio Stations
• Celebrity Traitors
• The Sun's Paywall
• Morning Radio's PR Power
• Podcast Measurement
• AI Deepfake Celebrity Scams
• Media Departures

In this episode of The Media Club, host Matt Deegan is joined by radio analyst Adam Bowie and PR supremo Megan Carver to discuss the latest RAJAR radio listening figures, the upcoming celebrity edition of The Traitors, and The Sun's new £1.99 paywall. The conversation covers the rise of digital spin-off stations, the enduring power of morning radio for PR, and the challenges of measuring podcast audiences. The media quiz bids farewell to Kay Burley, Richard McKerrow, and celebrates Persephonica's hire of Fiona Hanlon.

Key takeaways

• RAJAR figures show growth for Heart and BBC Radio 2, while KISS struggles against Kisstory.
• Megan Carver highlights the power of morning radio for PR, reaching 17 million people across Radio 1, 2, and 4 breakfast shows.
• The Sun launches a £1.99 monthly paywall called Sun Club, with premium content from Jeremy Clarkson and others.
• Celebrity Traitors rumours include Stephen Fry, Clare Balding, Danny Dyer, and Alan Carr, with filming expected in spring.
• Kay Burley announces her departure from Sky News after 36 years, with hints of a new project via Dundas Communications.

In this episode

• Intro and Guest Invites0:00 · Matt introduces the show and guests; Adam and Megan suggest new Media Club members.
• RAJAR Discussion4:19 · Adam and Megan analyse the latest radio listening figures, including new digital stations and speech radio performance.
• The Sun Paywall12:00 · Discussion on The Sun's new £1.99 monthly paywall and its implications.
• Celebrity Traitors18:00 · Megan reveals rumoured celebrity contestants and discusses the show's format.
• Media Quiz24:00 · Quiz on media departures including Kay Burley and Richard McKerrow.

Notable quotes

“The power of morning radio should never ever be lost.”

Megan Carver · 0:00

“It's not a reality show. The Traitors. Traitors is a game show.”

Megan Carver · 0:00

“I think it's going to work very well.”

Matt Deegan · 0:00

Discussed

BBC · Global · The Sun

Also mentioned: Naga Munchetty · Kay Burley · Richard McKerrow · Fiona Hanlon · Martin Lewis · Stephen Fry · Clare Balding · Danny Dyer · Alan Carr · Daisy May Cooper · Robert Peston · Richard Osman · Jeremy Clarkson · Jane Moore · Harry Cole · Zoe Ball · Scott Mills · Ken Bruce · Jeremy Vine · Chris Moyles · Chris Evans · Michael Ball · Samantha Moy · Nick Grimshaw

Mentioned or recommended

• The Traitors · tv show · Studio Lambert
• Amandaland · tv show · Sharon Horgan
• Motherland · tv show · Sharon Horgan
• The Great British Bake Off · tv show · Love Productions
• The Sun Club · product · The Sun
• Political Currency · podcast · Persephonica
• The News Agents · podcast · Persephonica
• Miss Me · podcast · BBC
• Crosswires · podcast · Persephonica
• The Archers · radio programme · BBC