The Media Club · 4 March 2022 · 42 min
Reach & Future leading the pack, Need to Know, RIP ITV Hub
- ITV Streaming Strategy
- UK News Provider Reach
- Future Publishing
- Need to Know Relaunch
- BBC Talent Exodus
- Podcast IP Ownership
- Australia News Media Bargaining
- Ukraine War Coverage
In this episode of The Media Club, host Matt Deegan is joined by Charlotte Tobitt (Press Gazette) and James Cridland (Podnews) to discuss the latest media news. The main topics include ITV's buyout of BBC's share in Britbox UK ahead of the launch of ITVX, the latest Ipsos iris data showing Reach and Future leading UK news providers, and the relaunch of Need to Know, a digital news service for young people, with co-founder Warren Nettleford. The episode also covers the BBC's talent exodus, Peter Crouch's podcast moving to Acast, and the media quiz on cut or commissioned shows.
Key takeaways
- ITV bought out the BBC's share of Britbox UK ahead of the launch of ITVX, with ITV's shares falling 14% on the news.
- Ipsos iris data shows Reach and Future leading UK news providers in reach, with Reach surpassing the BBC in total reach but with lower engagement.
- Need to Know relaunched as a digital network on YouTube, with episodes covering topics like the Royal Family, cannabis, and fake news.
- Peter Crouch's podcast left the BBC for Acast, with the entire show and feed moving to the commercial platform.
- The BBC saw high-profile exits including Piers Wenger and Rose Garnett, amid a hot talent market and internal pressures.
In this episode
- Intro and News Round-up
- Interview with Charlotte Tobitt and James Cridland
- Interview with Warren Nettleford
- Media News in Brief
- Media Quiz: Cut or Commissioned
- Outro and Listener Survey
Notable quotes
“I think for a lot of businesses it's working, but I don't think it's for everyone.”
“I think Twitter would be a fantastic podcast app.”
“I think my view is that the BBC has changed its strategy long, you know, its main strategy and is very much focusing now on not necessarily fighting against the Spotify's of this world and the YouTubes of this world, but doubling down on what the BBC brand is.”
“I wonder if it's not about their particular strategy so much as everyone's like, really, we need another streaming service?”
“I think they're good at SEO, yes. I think they're also good at social.”
“I think it's just a case of us having to suck it up, be nimble.”
Discussed
ITV · BBC · Reach · Future · BritBox · ITVX · Need to Know
Mentioned or recommended
- ITV Hub
- Neighbours
- TriviaQuest
- Cat Burglar
- The Nod
- Peter Crouch Podcast
- Once Upon a Time in Iraq
- Comic Relief
- Wordle
- Bandersnatch
