Matt Deegan

The Media Club · 27 March 2026 · 47 min

Sky’s £16m SNL Bet

With Alex Hudson, Tom Price

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In this episode of The Media Club, host Matt Deegan is joined by journalist Alex Hudson and Roku's Tom Price to discuss the launch of SNL UK on Sky One, which cost £16 million for an extended eight-episode run. They debate whether Sky's investment is justified, the show's potential to break into the US market, and its social media strategy. The conversation also covers the Channel 5 drama about Huw Edwards, which attracted 1.5 million viewers despite his criticism, and the appointment of Matt Brittin as the BBC's 18th Director General, a former Google executive with no journalism background. Tom Price discusses Roku's expansion into FAST channels in the UK, the challenges of content discovery, and the role of AI in personalization. The episode includes a quiz segment and news round-up.

Key takeaways

  • SNL UK launched on Sky One with a £16 million budget and an extended eight-episode run, costing £2 million per episode.
  • The Huw Edwards drama on Channel 5 attracted 1.5 million viewers despite his public criticism.
  • Matt Brittin was confirmed as the BBC's 18th Director General, starting in May at a salary of £565,000.
  • Roku launched five new FAST channels in the UK with ITV Studios, expanding its content offering.
  • OpenAI is shutting down its Sora app, with Disney reportedly withdrawing funding.

In this episode

  • Intro and plus one0:00 · Matt introduces the show and guests, Alex picks Jamie Bartlett as plus one.
  • SNL UK discussion0:00 · Panel discusses Sky's investment in SNL UK and its potential.
  • Huw Edwards drama0:00 · Discussion of Channel 5 drama and its ratings.
  • BBC DG appointment0:00 · Analysis of Matt Brittin's appointment as BBC Director General.
  • News round-up0:00 · Brief stories on Edinburgh TV Festival, Global Studios, and Ghosts.
  • Roku interview0:00 · Tom Price discusses Roku's FAST channels and content discovery.
  • Media quiz0:00 · Flipside quiz with opposites.
  • Outro0:00 · Thanks and where to find guests.

Notable quotes

“I think it's great that Sky are taking a swing at this.”

Tom Price · 0:00

“It is brave because you know. I have to commission a US multi-generational comedy comedic thing that is an institution of the US.”

Alex Hudson · 0:00

“It is a sad state of affairs that the news industry should be filling this in and doing the documentary making it more difficult.”

Alex Hudson · 0:00

“I'm going to be controversial. I think it is neither one thing nor the other.”

Alex Hudson · 0:00

“It's a white man who understands how the world, the media world is now, not how the media world will be in five years.”

Alex Hudson · 0:00

“TikTok already solved it. TikTok is the most lean back consumption platform there is.”

Alex Hudson · 0:00

Discussed

Matt Brittin · Huw Edwards · Sky · BBC · Channel 5 · Roku

Also mentioned: Martin Clunes · Tim Davie · Jamie Bartlett · Stephen Colbert · Sam Altman · Gavin Burrows · Prince Harry · Ben Frow · Roderick Talfan Davies · Craig Hunter · Anthony Wood · Reed Hastings · Jack Whitehall · Kirk Jones · Peter Jackson · Stuart Heritage · John Sargeant · Naya Nielsen · Gary Neville · ITV Studios · Google · OpenAI · Disney · Netflix

Mentioned or recommended

  • SNL UK · tv show · Sky
  • Huw Edwards drama · tv show · Channel 5
  • Everything is Fake and Nobody Cares · podcast · Jamie Bartlett
  • Crashed Podcast · podcast · Alex Hudson
  • Spitting Image · tv show · BriTanic
  • The Office UK · tv show · Ricky Gervais
  • The Office US · tv show · Greg Daniels
  • Mr Bates vs The Post Office · tv show · ITV
  • Jimmy Savile drama · tv show
  • Prince Andrew drama · tv show
  • Lord of the Rings: Shadow of the Past · film · Peter Jackson
  • Mr Ben · tv show · David McKee
  • Sora · product · OpenAI
  • Blade Runner · film · Ridley Scott
  • Blade Runner 2049 · film · Denis Villeneuve
  • My Therapist Ghosted Me · podcast · Global
  • Up to Speed · podcast · Global
  • Blue Planet Live · tv show · BBC
  • Ghosts · tv show · BBC
  • The News Agents · podcast · Global