
The Media Club · 25 October 2024 · 39 min
The Endgame for Local Radio
- Local Radio Regulations
- RAJAR Radio Figures
- TV Commissioning Drought
- MIPCOM 2024
- Podcast Video Consumption
- Radio Competitions
- TV Format Nostalgia
- Diversity in TV
In this episode of The Media Club, host Matt Deegan is joined by media analyst Adam Bowie and Kimberly Godbolt from Talented People to discuss the latest RAJAR radio figures and the impact of new local radio regulations on major commercial players like Bauer and Global. They analyse the shift towards networked programming, the role of competitions in radio strategy, and the performance of various stations including BBC Radio 5 Live and GB News. The episode also features a segment from Deadline's Jake Kanter on MIPCOM 2024, highlighting a trend towards nostalgia in TV formats, and a discussion on the state of UK TV production, with Kimberly noting a polarised market and the challenges faced by freelancers and underrepresented groups. The show includes a quiz segment 'MIPCOM or ChatGPT' and ends with recommendations for podcasts and documentaries.
Key takeaways
- New local radio regulations under the Media Act allow commercial stations to network programming, with Bauer already consolidating Greatest Hits Radio shows.
- RAJAR figures show BBC Radio 5 Live reached 6 million listeners for the first time in over a decade, while GB News achieved its highest ever audience.
- MIPCOM 2024 saw a trend towards nostalgia formats, with companies like Warner Bros. Discovery and BBC Studios leaning on established brands.
- UK TV production remains polarised, with premium content sectors thriving while others struggle, and freelancers from underrepresented groups facing particular challenges.
- Podcast video consumption is significant, with about a third of The Media Club's audience engaging with video content.
In this episode
- Intro and New Members
- Local Radio Regulations and RAJAR
- MIPCOM 2024 with Jake Kanter
- TV Production Market with Kimberly Godbolt
- Podcast Video Consumption
- MIPCOM or ChatGPT Quiz
- Wrap-up and Outro
Notable quotes
“I'm not sure we really need lots of celebrities doing even more podcasts where they interview other celebrities. But actually, his one's quite good.”
“It's a lovely podcast. There's some really good back episodes. Kristen Bell was an absolutely lovely one.”
“I can't quite believe they're not having to go into witness production right now.”
“It's very important, Doc.”
“It sounds very cutthroat, and it is very cutthroat because that's where we've got to.”
“I'm not going to use the shuffling deck chats around on the Titanic, but I just have.”
Discussed
Bauer Media · Global · BBC · Channel 4 · Talented People
Mentioned or recommended
- RAJAR
- MIPCOM 2024
- Undercover: Exposing the Far Right
- Ted Danson's Podcast
- The Weakest Link
- Harry Potter Baking Show
- Friends Game Show
- Stranded on Honeymoon Island
- Virgin Island
- Pictionary
- Greek Monk
- Mind the Gap
- Imposter Club






