Matt Deegan

The Media Club · 25 October 2024 · 39 min

The Endgame for Local Radio

With Adam Bowie, Kimberly Godbolt, Jake Kanter

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In this episode of The Media Club, host Matt Deegan is joined by media analyst Adam Bowie and Kimberly Godbolt from Talented People to discuss the latest RAJAR radio figures and the impact of new local radio regulations on major commercial players like Bauer and Global. They analyse the shift towards networked programming, the role of competitions in radio strategy, and the performance of various stations including BBC Radio 5 Live and GB News. The episode also features a segment from Deadline's Jake Kanter on MIPCOM 2024, highlighting a trend towards nostalgia in TV formats, and a discussion on the state of UK TV production, with Kimberly noting a polarised market and the challenges faced by freelancers and underrepresented groups. The show includes a quiz segment 'MIPCOM or ChatGPT' and ends with recommendations for podcasts and documentaries.

Key takeaways

  • New local radio regulations under the Media Act allow commercial stations to network programming, with Bauer already consolidating Greatest Hits Radio shows.
  • RAJAR figures show BBC Radio 5 Live reached 6 million listeners for the first time in over a decade, while GB News achieved its highest ever audience.
  • MIPCOM 2024 saw a trend towards nostalgia formats, with companies like Warner Bros. Discovery and BBC Studios leaning on established brands.
  • UK TV production remains polarised, with premium content sectors thriving while others struggle, and freelancers from underrepresented groups facing particular challenges.
  • Podcast video consumption is significant, with about a third of The Media Club's audience engaging with video content.

In this episode

  • Intro and New Members0:00 · Matt introduces guests and they suggest new members for the Media Club.
  • Local Radio Regulations and RAJAR2:00 · Discussion on Media Act changes and latest RAJAR figures.
  • MIPCOM 2024 with Jake Kanter12:00 · Jake Kanter discusses trends from MIPCOM, including nostalgia formats.
  • TV Production Market with Kimberly Godbolt20:00 · Kimberly discusses the state of UK TV production and diversity challenges.
  • Podcast Video Consumption25:00 · Discussion on the rise of video in podcasting.
  • MIPCOM or ChatGPT Quiz30:00 · Quiz segment distinguishing real MIPCOM formats from AI-generated ones.
  • Wrap-up and Outro35:00 · Final thanks and how to follow guests.

Notable quotes

“I'm not sure we really need lots of celebrities doing even more podcasts where they interview other celebrities. But actually, his one's quite good.”

Adam Bowie · 0:00

“It's a lovely podcast. There's some really good back episodes. Kristen Bell was an absolutely lovely one.”

Adam Bowie · 0:00

“I can't quite believe they're not having to go into witness production right now.”

Kimberly Godbolt · 0:00

“It's very important, Doc.”

Kimberly Godbolt · 0:00

“It sounds very cutthroat, and it is very cutthroat because that's where we've got to.”

Adam Bowie · 0:00

“I'm not going to use the shuffling deck chats around on the Titanic, but I just have.”

Adam Bowie · 0:00

Discussed

Bauer Media · Global · BBC · Channel 4 · Talented People

Also mentioned: Ted Danson · Kelsey Grammer · Woody Harrelson · Havana Marking · Kate Thornton · Andy Goulding · Roger Alton · Mel Giedroyc · Michael McIntyre · Jamie Oliver · Victoria Derbyshire · Kain Bruce · Kristen Bell · ITV · Deadline · GB News · News UK · BBC Studios · Warner Bros. Discovery · Mattel · Sky · Ofcom

Mentioned or recommended

  • RAJAR · other
  • MIPCOM 2024 · event
  • Undercover: Exposing the Far Right · film · Havana Marking
  • Ted Danson's Podcast · podcast · Ted Danson
  • The Weakest Link · tv show · BBC
  • Harry Potter Baking Show · tv show · Warner Bros. Discovery
  • Friends Game Show · tv show · Warner Bros. Discovery
  • Stranded on Honeymoon Island · tv show · Married at First Sight creators
  • Virgin Island · tv show · Channel 4
  • Pictionary · tv show · Mattel
  • Greek Monk · tv show
  • Mind the Gap · tv show · ITV
  • Imposter Club · podcast · Kimberly Godbolt