The Media Club · 8 July 2022 · 47 min
Campaign on Cannes & CALM
- Cannes Lions 2022
- Sustainability and Greenpeace Protests
- Suicide Prevention
- UK Advertising Industry Performance
- Purpose-Driven Advertising
This episode of The Media Club is a podcast swap, featuring an episode from Campaign magazine's podcast. The Campaign team, including UK Editor-in-Chief Gideon Spanier, deputy editor Gemma Charles, and work and inspiration editor Imogen Watson, discuss the Cannes Lions Festival 2022, the first in-person event in three years. They cover the rainy weather, the joy of being back together, the dominant theme of sustainability and protests by Greenpeace, the UK's performance with five Grand Prix wins, and notable campaigns like 'Long Live the Prince' and 'Superhumans'. The second half features an interview with Simon Gunning, CEO of CALM (Campaign Against Living Miserably), and Will Grundy, head of planning at Adam & Eve DDB, about their new suicide prevention campaign 'The Last Photo', which uses last photos of people who died by suicide to challenge misconceptions about what suicidal looks like. They discuss the importance of talking about suicide, the role of paid media, and the need for societal change.
Key takeaways
- Cannes Lions 2022 returned in person for the first time in three years, with 10,000 attendees and 25,000 entries.
- The UK won five Grand Prix, including Titanium for 'Long Live the Prince' and Film for 'Superhumans'.
- Greenpeace staged three protests at Cannes, targeting fossil fuel clients of ad agencies.
- CALM launched 'The Last Photo' campaign to challenge misconceptions about suicide, using last photos of people who died by suicide.
- Simon Gunning and Will Grundy discussed the importance of talking about suicide as a preventative measure and the need for societal change.
In this episode
- Cannes Lions 2022 Roundup
- Interview with CALM and Adam & Eve DDB
Notable quotes
“Suicidal doesn't always look suicidal.”
“Suicide hides behind a smile.”
“We never saw it coming.”
“It's a human trait.”
“We are relentlessly about suicide.”
Discussed
Campaign · CALM (Campaign Against Living Miserably) · Adam & Eve DDB
Mentioned or recommended
- Cannes Lions International Festival of Creativity 2022
- The Last Photo
- Project 84
- Long Live the Prince
- Superhumans
- Hope Reef
- Nike Sync
- The Unfiltered History Tool
- The Invisible Opponent
- Underdogs
- 8 Minutes 50 Seconds
- Los Santos 3 Degrees
- FIFA
- Love Island
