• Australian Radio Market
• Kyle and Jackie O Melbourne Launch
• Local vs National Radio
• Talent Management
• Radio Content Boundaries
• Talent Ownership and Licensing
• Christian O'Connell's Success
• Podcast and Audio Talent

In this special edition of The Media Club, host Matt Deegan is joined by Australian radio consultant Craig Bruce and UK radio producer Geoff Jein to discuss the launch of Kyle and Jackie O's breakfast show in Melbourne, the state of Australian radio, and the broader implications for broadcast talent and local versus national content. The conversation covers the show's risqué content, the 10-year, $200 million deal, the success of Christian O'Connell in Australia, and the shift towards talent owning their shows. They also touch on James Corden's SiriusXM podcast and the challenges of producing high-profile talent.

Key takeaways

• Kyle and Jackie O launched their breakfast show in Melbourne with a risqué, no-holds-barred approach.
• They signed a 10-year, $200 million deal with ARN.
• Christian O'Connell's success in Australia shows talent can transcend markets.
• Talent ownership and licensing is emerging as a key trend.
• Producers must adapt to managing high-profile talent with a light touch.

In this episode

• Intro and Listener Survey0:00 · Matt introduces the episode and asks for listener feedback.
• Kyle and Jackie O Clip2:00 · Playing a clip from the show to illustrate the content.
• Discussion on Australian Radio5:00 · Craig and Geoff discuss the Australian radio market and Kyle and Jackie O's launch.
• Christian O'Connell's Success20:00 · Discussion on how Christian O'Connell succeeded in Australia.
• Talent Management and Ownership35:00 · Exploring talent ownership, licensing, and producing high-profile talent.
• Wrap-up and Outro55:00 · Final thoughts and where to find more.

Notable quotes

“We know our audience brilliantly, and we know that in that first hour, you know, it is tradies going to work and nurses coming home, and that's our audience, and that's who we're serving, and that's the content that they want.”

Kyle Sandilands · 0:00

“I think the last great radio stars are on the radio. I don't think they're going to mint any new ones, unfortunately.”

Craig Bruce · 0:00

“When you get someone really talented, you've got to get out of their way.”

Craig Bruce · 0:00

“Your job is to listen more than talk at that level.”

Geoff Jein · 0:00

Discussed

Kyle Sandilands · Jackie O · Christian O'Connell · ARN · SCA

Also mentioned: James Corden · Ken Bruce · Chris Evans · Jamie Theakston · Emma Bunton · Amanda Holden · Claudia Winkleman · Hamish and Andy · Nick Ferrari · Duncan Campbell · Phil Douse · Charlie Sheen · KISS · Today Network · Triple M · BBC Radio 2 · Heart · SiriusXM · Biscuit Gym · Audio UK · BBC · Global · Bauer · CBS

Mentioned or recommended

• Melbourne Radio Wars · other
• Game Changers · other
• Gavin and Stacey · tv show
• The Right Stuff · tv show