The Media Club · 21 January 2022 · 64 min
Media Podcast Predictions 2022
- Podcast Industry Growth
- BBC Licence Fee Future
- Channel 4 Privatisation
- Streaming Wars
- Ad-funded VOD
- BBC News Leadership
- Kids TV Content
- Online Safety Bill
In this seventh annual predictions special, host Matt Deegan is joined by a panel of media professionals to forecast the trends that will define 2022. The panel discusses the deepening relationship between podcasts and TV, the potential closure of a BBC broadcast channel, the fate of Channel 4's privatisation, the rise of ad-funded VOD, the future of the BBC licence fee, and the growth of independent podcasting. They also review their predictions from the previous year, with mixed results. The episode is framed around the imminent BBC licence fee announcement and the ongoing government review of public service broadcasting.
Key takeaways
- The panel predicts the BBC will close a broadcast channel in 2022, with Five Live seen as vulnerable.
- Jim Waterson predicts the government will shelve Channel 4 privatisation.
- Hannah Russell forecasts deeper collaboration between TV and podcast companies, and more big tech entrants into podcasting.
- Jake Kanter predicts the next host of the BBC's flagship Sunday morning show will be a woman, possibly Michelle Hussain.
- Dan Taylor Watt expects ad-funded VOD to grow and the battle for TV interface control to intensify.
- Anne Charles predicts a real-terms cut in the BBC licence fee and underplayed centenary celebrations.
- Faraz Osman predicts a 'gold rush' in kids' TV and a renewal of the Kids Content Fund.
In this episode
- Intro and Announcement
- Hannah Russell and Jim Waterson Predictions
- Maggie Brown Predictions
- Jake Kanter Predictions
- Dan Taylor Watt Predictions
- Anne Charles and Faraz Osman Predictions
- Outro
Notable quotes
“I think this is the year that the BBC will actually successfully close a broadcast channel, even when all of the inevitable backlash, politicians kicking off about it, viewers bemoaning it and wanting to cancel their license fee, they will actually go, we're going to have to make a saving.”
“I think the government's just going to kick the Channel 4 privatisation into the long grass and we'll forget that it was ever a thing that we spent about a year talking about.”
“I think this is the year when the independent podcast creator is going to get a bit more attention and should get a bit more attention.”
“I'm excited by Deborah Turness, the new chief executive of BBC News, who's been appointed, I think, to bring Fresh Blood, a Fresh Eye, and most certainly she will bring a dynamic presence.”
“I think we are finally going to see an online safety bill, a comprehensive online safety bill.”
“I feel that something will happen to ITV, and I'm not exactly sure.”
Discussed
BBC · Channel 4 · Netflix · Amazon
Mentioned or recommended
- Deliciously Ella
- BBC Three
- BBC Four
- BBC Two
- BBC One
- BBC Parliament
- BBC Radio 5 Live
- BBC Radio 3
- BBC iPlayer
- BBC Sounds
- BritBox
- Disney+
- Apple TV+
- Discovery+
- HBO Max
- Pluto TV
- Roku Channel
- Samsung TV Plus
- IMDb TV
- Plex
- Rakuten TV
- Clubhouse
- Twitter Spaces
- Stereo
- Green Room
- Google Podcasts
- Android Automotive
- Apple CarPlay
- Android Auto
- Microsoft Game Pass
- Nvidia GeForce Now
- Google Stadia
- Amazon Luna
- Nintendo Switch
- PlayStation
- Xbox
- Grand Theft Auto
- Zynga
- FarmVille
- Words with Friends
- Arcane
- League of Legends
- Uncharted
- Sonic the Hedgehog
- Pokemon
- Peaky Blinders
- Line of Duty
- Succession
- Sex Education
- Stath Lets Flats
- Inventing Anna
- Tiger King
- Squid Game
- House of Cards
- Lord of the Rings
- The Lord of the Rings: The Rings of Power
- James Bond
- Drag Race
- RuPaul's Drag Race
- Top of the Pops
- Grand Designs
- Forza Horizon
- The Media Podcast
- Patreon
