Don't reorganise the BBC. Start with its job.
The BBC today puts very different kinds of activity inside one organisation. News, local radio, children's programmes, Radio 2, Strictly Come Dancing, iPlayer and an international production business all sit under broadly the same institutional roof. There is no particular reason the next settlement has to work that way.
Start instead with the things we want public media to guarantee, then ask what funding and structure gives each one the best chance of succeeding.
Let's protect the things the market cannot be relied upon to provide
News needs a particularly strong form of independence. If its budget and its leaders remain tied to government decisions, arguments about political influence never really disappear. So News gets its own institution and an endowment: a proposed one-off founding settlement, built once and then drawn on annually, not money that exists today, so that its budget is nobody's yearly spending decision and its governors are not the government's appointments.
Nations & Local and Culture & Kids are different. They are explicit public services, and Parliament can sensibly pay for them, provided the funding is multi-year, the governance is at arm's length, and ministers neither appoint nor direct the people running them.
The World Service is different again. Britain chooses to fund an international public-service news operation, so government transparently commissions and pays for it, while remaining entirely outside its journalism.
Same public purpose. Different institutions, because they need different relationships with money, markets and government.
Stop using public money to fund everything entertainment does
Drama, comedy, entertainment, big shared events and popular radio still matter. Strictly, Doctor Who, The Traitors, Radio 1 and Radio 2 are part of British culture and help create shared moments. But that does not mean every household has to fund all of them through a compulsory licence fee.
Why one company? Because the market these businesses compete in is no longer national. Netflix, Disney, Amazon, Comcast/Sky and the other global groups spread their technology, marketing, content investment and rights exploitation across hundreds of millions of customers in every territory. No single UK broadcaster can match that scale, and none will get closer to it by staying separate.
Britain nevertheless already owns several unusually strong media assets. Rather than let each become relatively smaller as the market globalises, the proposal combines their complementary strengths into one British company with enough scale to compete, invest and grow internationally. This is not principally a conventional merger designed to cut back-office costs. The prize is strategic: one major UK streaming and customer relationship through iPlayer & Sounds; a much larger combined audience and catalogue; subscription and advertising income inside the same business; real scale for streaming technology, product and marketing; a larger addressable advertising platform; more commissioning power to back bigger British projects; more programme rights and IP to exploit internationally, with BBC Studios distributing a much broader pipeline of British content; stronger bargaining power with global platforms and suppliers; and international profits reinvested in British content.
Scale is the reason to put them together; difference is the reason to keep their brands.
Because scale does not mean homogenising. BBC entertainment, Channel 4 and UKTV should keep doing different jobs for different audiences. These are the building blocks Britain already owns, and what each brings:
BBC entertainmentReach and mass appeal · iPlayer and Sounds · major franchises
Channel 4Challenger identity · creative risk · younger audiences · independent production
UKTVCommercial discipline · advertising · targeted genre brands
BBC StudiosProduction · rights · distribution · global exploitation
They are complementary pieces of the British media system which are more valuable together.
audience → subscription + advertising → commissioning → production + IP → global exploitation → reinvestment
Together they form a vertically connected British media business: audiences fund commissioning, commissioning feeds production and rights, rights earn globally, and global earnings flow back into British programmes.
The connective tissue already exists. BBC Studios already owns UKTV. UKTV has spent decades commercially exploiting BBC programming. Channel 4's 4Sales already sells UKTV's advertising inventory, and has represented UKTV in the advertising market since 2010. BBC Studios already operates globally. Channel 4 is already publicly owned and commercially funded. And all of them derive much of their value from the same things: British programmes, British audiences, British talent and British IP.
So make the proposition explicit: instead of asking taxpayers to keep funding popular entertainment, put Britain's publicly owned commercial media assets together, as iPlayer & Sounds (I&S), named after the two BBC consumer products that already act as its front doors, and ask them to grow. The point is not to make the old BBC cheaper. It is to create something Britain does not currently have: a permanently publicly owned British media company with enough scale to build a substantial global business, whose international success subsidises British programmes, talent and IP instead of flowing to overseas shareholders.
what needs protection
- News→ endowment
- Nations & Local→ public funding
- Culture & Kids→ public funding
- World Service→ separate government funding · operated by News
what can grow
- BBC entertainment
- BBC Studios
- Channel 4
- UKTV
↓
iPlayer & Sounds
publicly owned · commercially run · permanently asset locked
UK subscriptions + advertising + international growth → more investment in British programmes and IP
Separate public purpose from distribution
Splitting the institutions does not mean audiences experience five disconnected organisations. The old broadcasting model welds institution, funding, channel and distribution together. The new one doesn't need to.
BBC News Corporation can make journalism for BBC News, Radio 4, 5 Live and Channel 4 News. Culture & Kids can commission programmes that stream on iPlayer. Nations & Local services can live in the same apps. Radio 4 can remain one coherent station even when different parts of its output are funded by different institutions behind the scenes. And iPlayer and Sounds can stay the front door without institutionally owning everything they distribute.
Viewers and listeners don't need to experience the federation.
Behind the screen, different institutions fund and commission different things. In front of it, iPlayer and Sounds still make the system feel coherent.
Workings & provenance
This section is argument rather than arithmetic, and everything in it is proposal. The descriptions of what each business brings (reach, rights, brands, advertising expertise) are drawn from the evidence registry (BBC, Channel 4 and UKTV annual reports and accounts). Channel 4 reported £1.03bn of total revenue in 2025, £640m of content investment and £346m of digital advertising revenue (34% of its total) so the advertising and commissioning capability described above is an existing business, not a hoped-for one. The sales relationship with UKTV is likewise a matter of record since 2010. The asset-lock ownership mechanics are set out in the governance section below. "Permanently asset locked" describes the proposed legal design, not an absolute guarantee: a future Parliament can always legislate, which is exactly why the design makes privatisation require dismantling the settlement explicitly.